Directory Enquiries

These ads. on the radio the moment for the directory enquiry numbers are ludicrous. I heard one yesterday on Radio1... they text you the number for FREE but you've to ring another number to find out how much they charge for ringing them for the enquiry. Like hello people, who is actually going to do that? Plus it was an 1890 number which means they charge you to find out how much they are going to charge you IF you decide to ring. Makes no sense at all. As Andy Millman would say "You 'aving a larf?". Seemingly 71 cent a minute(according to 11890.ie) is the cheapest rate for these calls thus I'd say they are laughing all the way to the bank.